For the second week in a row, the Government and Canada commanded the top radio buy spot in both Toronto and Montreal, according to Media Monitors spending rankings for the week of March 15 to 21.
In Toronto, both the Feds and Sears repeated their #1-#2 positioning, with Rona moving up a couple of slots to #3 and Toys R Us debuting at #4.
Other gigantic jumps included a 64-point advance by Rogers Wireless to #6 and 11 steps for Sleep Country Canada to #7.
Meanwhile, travelling up the 401, the Government of Canada also retains its top Montreal spot, AlarmForce slipped into #2 and pushed the Government of Quebec down to #3.
Discount department chain Brault & Martineau moved up nine positions to #7 as the only big leaper in the Montreal market this week.
To find out which other marketers boosted their radio buys by category and brand this week in Toronto, visit:
To find out which other marketers boosted their radio buys by category and brand this week in Montreal, visit:
