Nick Krewen
How Tangerine aims to become the ‘bank of basketball’
CMO Natalie Jones discusses how the company revamped its Bank Shot contest on and off the court at Raptors games.
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
Live Nation Canada books in with Marriott Bonvoy
A new sponsorship deal in place gives Marriott Bonvoy exclusive rights to the category at Live Nation promoted shows and venues.
FedDev Ontario invests $1.75M in OOH techco L Squared Digital
The Toronto-based company will use the funding for international expansion and platform upgrades.
A bigger Budweiser presence among Blue Jays’ 2023 broadcast sponsors
Rogers Sports & Media has also launched a dynamic ad insertion option for this year’s season.
GE Appliances offers to boost sponsorship to settle Canada Soccer dispute
The brand says doing something to improve equity would ensure its sponsorship reflects its values.
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
Ads Alfresco rebrands as Bulletin
The rep house wants to reflects the major in roads it has made in connected TV and digital out-of-home.
Montreal Gazette’s new advisory council aims to rally business support
Postmedia’s CEO explains why a group of local leaders has been convened to grow subscribers and advertisers.
What’s next for Village Media’s expanding local news network
A lifestyle site and more community news is in the works for the rapidly growing publisher.
Why PepsiCo Foods brought PopCorners’ Super Bowl ad to Canada
The ongoing popularity of Breaking Bad and the opportunity to promote a young brand on a huge scale was irresistible for the company’s CMO.
Torstar brings entrepreneurship podcast to new heights
Between Us with Wes Hall has new sponsors and expanded distribution through Air Canada for its second season.
Rogers Sports & Media extends its restaurant OOH network
A deal with Oongalee adds more than 7,000 table-top screens to the company’s portfolio.
December brought a major chill to Canadian ad spending
SMI’s latest figures found declines across most channels, as well as with Canadian-owned media companies.
Canadian Tire extends sponsorship of the Canada Games
The retailer will support the next three editions of the national sporting competition.
