Nick Krewen

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Articles by Nick Krewen

Why Trade Desk’s OpenPath could be a win for digital media

Going direct to publisher could guide the programmatic ecosystem to be less complex and more transparent.

Patriots Rams Super Bowl Football

Super Bowl ratings dipped again on TV

The game was still touted as the biggest broadcast audience of the year, with viewership of the halftime show getting a boost.


Zoomer’s big plans for BlogTO are already underway

Why a company created to cater to an older audience has hit the ground running with its new youth-oriented property.

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How Bitbuy was able to own the crypto conversation during the Super Bowl

Unlike the wave of crypto ads that were seen in the U.S., Bitbuy had a unique chance in Canada to kick off a year-long campaign.

Patriots Rams Super Bowl Football

Even if TV audiences dip, Super Bowl ads still deliver value

Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.


How the Beijing Olympics are faring with viewers so far

Sluggish TV numbers compared to Tokyo and PyeongChang come alongside a massive boost in streaming audiences.


Mary Brown’s enlists an influencer to ‘de-age’ its social presence

As part of a new, ongoing focus on TikTok, the QSR is giving K. Showtime autonomy over the chicken-related content he creates.


Google Canada earmarks funds to help grow Indigenous businesses

Part of the funds will be designated for search ads to help the Canadian Council for Aboriginal Business promote its programs and reach a broader audience.


Samsung, Ozempic and Toyota sponsor CBC’s digital Olympic content

The broadcaster shares its full programming slate from CBC Gem to Kids and Music, with opportunities available for advertisers to sponsor.