As travel brands ease their radio ads ever so slightly, government have maintained the strength of their buys to be the most active advertisers in several cities, according to data from media intelligence firm AdEase for Jan. 23 to 29.

The Government of Quebec was the top buyer in Montreal and Quebec City, as well as in Ottawa, promoting ongoing public health measures. The Government of Alberta was at the top in Calgary and Edmonton, with ads for the Alberta Child and Family Benefit, as well as ones promoting its plans for the province’s healthcare sector.

Outside of government, the Toyota Dealers Association boosted its buy to land the top spot in Toronto, along with top ten finishes in Ottawa and Vancouver. Subway was also on the list in three cities as it continues to promote its “Eat Fresh Refresh,” while CTV was once again a top-ten advertiser in each English-language market.

Categorically, dine-in restaurants were among the most active, landing in the top ten across all seven markets. Travel-related brands such as travel agencies, tourism boards and airlines fell off from their dominant position of the last few weeks, though the likes of Air Transat and Air Canada still maintained a respectable presence in several markets. Online travel agencies were also among the most active advertiser categories in five cities.

Toronto

Advertisers

1. Toyota Dealers Association: 1215 (4)
2. Scotiabank: 1195 (16)
3. Air Transat: 1184 (2)
4. Subway: 1135 (3)
5. Spence Diamonds: 1088 (9)
6. Selloff Vacations: 1071 (NC)
7. CTV: 1021.33 (8)
8. Specsavers: 969 (5)
9. Subaru Dealers Association: 966 (46)
10. Honda Dealers Association: 928 (19)

Categories

1. Online Travel Agency: 2917.5 (NC)
2. Dine-In Restaurants & Bars: 2315 (NC)
3. Airlines: 1863.5 (4)
4. Grocery Stores & Supermarkets: 1775 (9)
5. Television Networks: 1627.99 (NC)
6. QSRs: 1535 (3)
7. Import SUVs: 1509 (10)
8. Jewelry Stores: 1385 (7)
9. Eyewear & Optical Stores: 1292 (6)
10. Automotive Imports General: 966 (36)

Montreal

Advertisers

1. Gouvernement Du Quebec: 2078 (2)
2. Montreal International Auto Show: 1660 (1)
3. CTV: 1462 (NC)
4. Federation Des Chambres De Commerce Du Quebec: 1140 (385)
5. Cora Restaurants: 754 (NC)
6. Drug Free Kids: 747 (NC)
7. Air Transat: 680 (NC)
8. Groupe Contant: 659 (40)
9. President’s Choice: 631 (15)
10. Air Canada: 582 (9)

Categories

1. Television Networks: 2449.5 (NC)
2. Local Government: 2295 (3)
3. Dine-In Restaurants & Bars: 2072.25 (4)
4. Live Performance Shows: 1694 (2)
5. Business Associations: 1376 (49)
6. Online Travel Agency: 1193 (NC)
7. Airlines: 1027 (8)
8. Youth Associations: 747 (9)
9. Motorsports & Powersports Retailers: 659 (41)
10. QSRs 635 (5)

Quebec City

Advertisers

1. Gouvernement Du Quebec: 604 (4)
2. Groupe V Media: 503 (1)
3. Re/Max: 421 (NC)
4. Dormez-Vous Sleep Centers: 290 (7)
5. Immeubles Roussin: 282 (14)
6. Hydro Quebec: 280 (-)
7. Carnaval De Quebec: 247 (31)
8. Passe-Partout Service Et Bonne Chere: 244 (190)
9. Groupe St-Hubert: 237 (8)
10. Cora Restaurants: 226 (NC)

Categories

1. Dine-In Restaurants & Bars: 1716 (2)
2. Real Estate Agent: 757 (3)
3. Television Networks: 674 (1)
4. Local Government: 604 (10)
5. Mattress Stores: 417 (5)
6. Training Schools: 411 (6)
7. QSRs: 411 (4)
8. Spa: 368 (34)
9. Exhibitions: 322 (40)
10. Eyewear & Optical Stores: 314 (8)

Ottawa

Advertisers

1. Subaru Dealers Association: 969 (21)
2. Planet Fitness: 803 (-)
3. Spence Diamonds: 788 (4)
4. Gouvernement Du Quebec: 633 (20)
5. Public Service Alliance of Canada: 633 (-)
6. Toyota Dealers Association: 619 (3)
7. Government of Ontario: 593.67 (60)
8. CTV: 589 (5)
9. President’s Choice: 558 (19)
10. Intact: 539 (-)

Categories

1. Dine-In Restaurants & Bars: 1592 (2)
2. Television Networks: 1546 (1)
3. Local Government: 1263.34 (15)
4. Grocery Stores & Supermarkets: 1108 (NC)
5. Automotive Imports General: 969 (14)
6. Jewelry Stores: 927 (11)
7. Furniture Stores: 883.5 (6)
8. Gyms: 870 (83)
9. Hockey Teams: 810 (8)
10. Casinos: 740 (9)

Calgary

Advertisers

1. Government of Alberta: 2843 (NC)
2. CTV: 939 (5)
3. Ford Dealers Association: 916 (NC)
4. Family Braces: 822 (12)
5. ATB Financial: 742 (314)
6. Subway: 720 (NC)
7. Spence Diamonds: 687 (2)
8. Coast Appliances: 670 (7)
9. Sunwing: 656 (8)
10. WestJet: 608 (NC)

Categories

1. Local Government: 2494 (2)
2. Online Travel Agency: 1758.5 (3)
3. QSRs: 1223 (1)
4. Television Networks: 1185.67 (8)
5. Grocery Stores & Supermarkets: 1098 (11)
6. Eyewear & Optical Stores: 1048 (7)
7. Dine-In Restaurants & Bars: 965 (6)
8. Dental Clinic: 960 (13)
9. Domestic Trucks: 916 (10)
10. Appliance Stores: 900 (9)

Edmonton

Advertisers

1. Government of Alberta: 2406 (NC)
2. Spence Diamonds: 862 (NC)
3. Hellofresh: 830 (NC)
4. CTV: 801.5 (6)
5. Ford Dealers Association: 738 (4)
6. FreshCo: 565 (9)
7. Planet Fitness: 519 (15)
8. Dominion Lending Centres: 513 (17)
9. Coast Appliances: 513 (10)
10. ATB Financial: 502 (285)

Categories

1. Local Government: 1949.5 (2)
2. Heating & Cooling Services: 1320 (3)
3. Television Networks: 1153.16 (7)
4. Lottery Draws: 1097.5 (6)
5. Dine-In Restaurants & Bars: 1080 (4)
6. Grocery Stores & Supermarkets: 1069.5 (10)
7. Jewelry Stores: 1047 (5)
8. QSRs: 1016 (1)
9. Eyewear & Optical Stores: 894 (8)
10. Online Travel Agency: 859.5 (11)

Vancouver

Advertisers

1. Scotiabank: 1262 (22)
2. British Columbia Lottery Corporation: 1246 (1)
3. Toyota Dealers Association: 1157 (2)
4. Subway Restaurants: 1086 (3)
5. Spence Diamonds: 1065 (4)
6. CTV: 1020 (8)
7. Air Canada: 827 (6)
8. President’s Choice: 812 (24)
9. Government of British Columbia: 762 (NC)
10. Coast Appliances: 626 (NC)

Categories

1. Online Travel Agency: 1996.5 (2)
2. Dine-In Restaurants & Bars: 1704 (3)
3. QSRs: 1554 (1)
4. Television Networks: 1306.84 (7)
5. Sports Betting: 1272 (4)
6. Jewelry Stores: 1135 (NC)
7. Loans: 960 (8)
8. Local Government: 895 (9)
9. Grocery Stores & Supermarkets: 887 (37)
10. Live Performance Shows: 820 (14)