Travel comparison app Skyscanner may not be among the official sponsors of the Toronto Film Festival, but that’s not stopping it from trying to capture the attention of film lovers.

A mobile out-of-home van will be parked outside of several TIFF premieres, such as Dumb Money at Roy Thompson Hall on Friday evening. The messages will pay homage/spoof the titles and plots of the festival’s highest-profile films, all of which drive back to one of Skyscanner’s key draws, whether it be the prices it offers or its “Everywhere” search function.

The tone of the campaign ties into a brand that Skyscanner established in its first global campaign, which launched last month. It is anchored by creative showing how different people use Skyscanner to make themselves seem more impressive, such as an out-of-touch travel agent who is able to keep his business running by giving clients deals he found on the app.

As part of the campaign, Skyscanner partnered with travel content platform Exceptional Alien to release a series of travel guides geared specifically towards locations popular with travelers from Canada and Australia, which are two of the company’s key growth markets.