Soft drink brand Candy Can has partnered with Warner Bros. Discovery (WBD) to launch two new limited-edition flavours inspired by the upcoming movie, Wonka.

The new zero-sugar drinks, Caramel Fudge and Toffee Apple, were designed to evoke the film’s “chocolatey magic” according to Candy Can. They come in the brand’s standard 300 ml can and feature the film’s signature colourways and branding (pictured).

Distributed by Unique Foods, the flavours are being sold through retailers including Costco, Circle K, Couche Tard and Sobeys. 

Circle K will promote the drinks with floor displays and its app will feature a coupon for a Candy Can product. The campaign also includes paid social media ads and two giveaways of limited edition Wonka-inspired products, which will also be promoted on social networks. Candy Can has also been providing samples to influencers and media outlets.

NKPR is Candy Can’s PR firm and handles the press promotions and influencer programs, and digital agency Dawning Digital manages the brand’s social media.

The media campaign for Wonka also included a pop-up exhibition at Yorkdale in late November. The immersive exhibit immerses mallgoes in a pink-hued fantasy world, featuring a walk-around 30-foot replica cherry blossom tree, and is supported by digital OOH ads at various points throughout the mall and externally with paid media on social networks. WBD worked with Reignite Marketing to build the experience and influencer agency Craft Public Relations.