Surrey, BC-based INEO has launched INEO Retail Media, a new operating division of INEO Solutions.

The announcement follows the company’s recent signing of five- and six-year contracts with key customers for in-store media systems. Heading up the new division as managing director is Salim Tharani, veteran OOH and retail media professional.

The new advertising and analytics division launches with an initial inventory of more than 2.8 billion annual ad impressions and 29 million customers. In the next three years, the company expects to grow to more than 27 billion annual ad impressions and 250 customers.

INEO digital signage is installed at the front entrance of retail stores. AI tech captures traffic counts and data including age and gender to combine with other datasets.