Atlantic Community Newspapers Association (ACNA) has just entered into an agreement with Toronto-based Canadian Primedia Sales & Marketing to represent its 65 community newspapers to national advertisers and their agencies in Canada.
As part of the agreement, Canadian Primedia, a member of the ACNA, will handle all ad sales to national advertisers for the ACNA’s community papers, which include both in-paper ads as well as inserts.
‘In the smaller markets, there isn’t an abundance of media choices,’ Primedia president Ron Clark tells MiC. ‘With the strong economic performance of the Atlantic Canada provinces, I believe national advertisers will want to reach beyond the difficult major markets and consider the smaller communities in order to drive growth.’
The ACNA newspapers’ audited circulation is over 445,000 per week and reaches 1 million consumers in 65 markets across Nova Scotia, New Brunswick, PEI and Newfoundland & Labrador.
