Pharmaceutical co Pfizer Canada is reaching out to the Viagra-curious 35-plus male crowd through a new online golf-inspired clubhouse, developed by Montreal-based Twist Image.
‘The online world has changed,’ says Pfizer Canada brand manager Marc Charbonneau, ‘Viagra’s website needed to change with it to be more dynamic, useful and engaging for men who are seeking information.’
The revamped Canadian website at Viagra.ca features interactive animation and video that allows visitors to listen in on excerpts of a conversation between a man and his doctor as they play a game of golf, allowing visitors to pick and choose what they’d like to learn about.
‘Men are curious about Viagra, but it’s hard for them to ask for the information they need,’ explains Charbonneau, who led the year-long creation of the new site, with Twist Image. ‘We wanted the site to have a relaxed, conversational feel to help alleviate the discomfort some men have when it comes to talking about Viagra, so we set the entire site on the greens,’ he says.
Featuring two areas – a public-access clubhouse where visitors can test their trivia knowledge and view the brand’s Canadian advertising, and a Viagra users area (accessed by through a special code), where visitors can sign up for relationship advice and review key information, facts and tips.
The site address is currently being featured on Viagra packages and at doctors’ offices and pharmacies across Canada.
