To mark its 10th anniversary, Toronto news channel CP24, which reaches 2.5 million viewers each week, is coming out with a new look, new technology and new programming.
The CTVglobemedia-owned network unveiled a state-of-the-art newsroom with eight robotic, in-studio cameras as well as high-tech video display walls to brand the channel’s various programs. Online, CP24.com has also been updated. The website currently attracts 500,000 unique visitors, viewing almost 5 million pages per month, according to HBX’s Sept.-Oct. numbers.
New content and programming features, rolling out into 2009, will see more reporters and live resources enlisted and will take into account different viewer schedules, offering news at traditional times, as well as at 5 pm, 7 pm, 8 pm and 10 pm.
