Omnicom Media Group (OMG) has entered into an agreement with up-and-comer Canadian media co GlassBOX Television to co-develop creative new ad opps on its multiplatform channels Bite TV and emerging music service Aux.
The deal, structured on behalf of OMD and PHD by Highway Entertainment, an OMG entertainment and sports company, will see the creation of tailor-made advertising for PHD and OMD clients on Bite TV and Aux, which target the 18- to 34-year-old Internet-, TV-, mobile- and VOD-wired consumer.
‘For OMD clients who have a younger, more wired demographic in their cross-hairs, this deal provides the opportunity to create new advertising spaces to engage with. It’s exactly where we need to be now and in the future,’ says Lorraine Hughes, president OMD Canada. Fred Forster, President and CEO, PHD Canada adds, ‘the opportunity to be first-to-market with an up and coming Canadian media company like Glassbox makes total sense for PHD’s client mix.’
