Audi Canada and its Toronto-based media agency, MBS, are introducing the new A4 model using Zoom Media’s ad network in the parking facilities of office towers in Montreal, Toronto and Vancouver. The media integration strategy will enable advertisers to reach business executives daily until Nov. 23.
Advertising includes 8′ x 10′ super-sized boards with reflective material, created by Lowe Roche, that highlight the car’s features.
‘It was imperative that the media execution reflect some of the innovations that make the new A4 the best in its class,’ said Karsten Ruwoldt, director of marketing/product management at Audi Canada.
Montreal-based Zoom Media has over 34,000 billboards in more than 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.
