Rocket XL has been named social media agency of record for Ikea Canada, the agency announced Wednesday.

The Toronto-based agency, owned by parentco Vision7 International, has been operating in Canada since 2009 and its client roster includes Samsung Canada, the NHL, and Cadbury and P&G brands.

‘We are constantly looking to find fresh and innovative ways to put our brand forward and social media is a crucial element in our brand-building strategy,’ Hilary Lloyd, deputy marketing manager, Ikea Canada, said in a release. ‘We want a partner that understands the space and brings a history of delivering measureable results for clients. Rocket XL brings a fresh, social media-centric approach.’

Other agencies handling Ikea business under the Esprit de Corps/Vision 7 umbrella include Optimum for public relations and Jungle Media for media. Creative on the account is handled by Crispin Porter + Bogusky’s Canadian office, which acquired Ikea’s former creative AOR, Zig, last year.

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