CTVglobemedia’s Discovery Channel has launched an online destination for adventure-based eco-content – ExpeditionGreen.ca. By its official launch on Earth Day, the site was already attracting as many as 20,000 visits per day (source: HBX).

Designed to inspire and involve users through features that showcase a planet worth saving, ExpeditionGreen.ca is sponsored by BC Hydro. Content includes everything from a search for the five best glasses of water on Earth to web-exclusive video of a city-wide garbage vacuum being used in Sweden to a video game engine used to build a first-person-perspective look at climate change, from the time of Canada’s First Nations to the present.

The site will also feature full segments and eps from some Discovery Channel programming. In May, ExpeditionGreen.ca will be going on the road, taking a look at climate change firsthand in the Canadian Arctic.

‘We’ve designed ExpeditionGreen.ca to reveal the high adventures to be had in the worlds of science and ecology,’ says Discovery Channel Interactive exec producer Jon De la Mothe. ‘And, like Discovery Channel viewers, we know that visitors to our website expect content that’s fun and relevant, and presented in a way that’s entertaining and not preachy.’

ExpeditionGreen.ca will also be sharing content and links with TreeHugger.com, a leading media outlet dedicated to driving sustainability mainstream. TreeHugger.com will be sharing in-depth, actionable articles to help users step into the green future.

The new site is only the latest addition to Discovery Channel’s expanding online presence. The net’s new Flash Video Player, which allows users customized playlists, saw video streams increase by 121% in March, its second month. The net will soon launch an embedded video player that will be viewable within article pages. Six top-specific blogs are also new to the site.

The January-March 2008 monthly average of unique Canadian visitors is up 38% compared to the average in October-December 2007.