After an extraordinarily long, cold winter (with an exception for our friends in Vancouver), here is some new fuel for the fire – the new BBM radio numbers, hot off the presses.
Toronto: Bragging rights at the top of the ratings heap go once again to CHFI-FM with a 9.6% share (equal to last book), followed by CHUM-FM with 8.4% share (down from 8.9%) of hours tuned for Adults 12+. Impressive gains once again for 680 News (6.0% share up from 4.4%) and CFRB (6.7% share up from 5.7%). Don’t let anyone tell you AM is dead.
CHUM-FM, with Roger, Rick and Marilyn at the helm, continues to lead the way for females 25-54 with a 16.2% share (up from 16.1%), followed by CHFI-FM with a 12.5% share (down from 14.4%) and EZRock 97.3 with a 9.8% share (up from 8.5%). Q107 leads the way for males 25-54, posting a 12.0% share (down from 13.9%). The Edge held its lead with M18-34, turning in a 16.3% share (up from 15.9%). CHUM-FM grabbed top spot for females 18-34, delivering a 17.3% (up from 12.6%) followed by Z103.5 at 14.2% (up from 12.9%).
Vancouver: Just as for Toronto, don’t let anyone tell you AM is dead. CKNW remained a strong #1 for A12+ with a 10.9% share of hours tuned (up from 10.0%). A very nice book for CBC Radio One, jumping to a 10.7% share from an 8.4% last time. 103.5 QM-FM strengthened its spot atop F25-5, delivering a 13.7% share (up from 11.0%), followed by CBC Radio One at 10.0% (up from 6.1%).
JACK-FM takes the lead in the M25-54 category with 10.9% (up from 9.5 %), followed closely by ROCK101 at 10.5% (down from 11.7%). The FOX takes top honours for M18-34 with a 20.1% share (down from 20.8%), followed by The Beat at 16.8% (down from 17.5%)
Winnipeg: CJOB slipped a bit but kept its grip on its leadership position with a 15.3% share of hours tuned for A12+ (down from 17.2%). Nice gains for Hot 103, which delivered 11.2% (up from 9.0), and QX104 at 9.6 (up from 7.5%). Hot103 held its lead for F25-54 with a 14.2% share of hours tuned (up from 14.0%), followed by QX104 at 13.2% (up from 9.9%) and 99.9 BOB-FM (12.3%, down from 12.4%). 92 CITI-FM once again held the #1 position with M25-54, posting a 16.5% (down from 17.1%) share of hours tuned. Power 97 continues to dominate M18-34 with a formidable 28.5% share of hours tuned (down from 29.4%).
Montreal: CBF FM 95,1 Montreal held its lead with an 11.0% (down from 11.8%) share of hours tuned A12+. In the F25-54 race, 105,7 Rythme FM tops the list at 14.5% share (down from 16.5%), followed by Rock Détente 107,3 at 13.1% (up from 12.1%). CHOM-FM 94.3 takes top spot for M25-54, posting 11.7% (down from 12.3%). For Montreal Anglo, CHOM-FM holds down the #1 position for M25-54 with a 19.8% share of hours tuned (up from 19.5%), while F25-54 features MIX96 at 32.4% (up from 31.3%).
For Montreal Franco, Energie 94,3 holds down the lead for M25-54 with a 14.7 % share of hours tuned (up from 12.3 %), while F25-54 has 105,7 Rythme FM delivering a 18.6% share (down from 21.0%).
Calgary: Another AM at the top of the heap. CBC Radio tops A12+ with a 9.8% share of hours tuned (up from 6.7%). CJAY92 claims the #1 position for M25-54 with a 13.7% share of hours tuned (up from 11.1%). F25-54 goes to Country 105, posting 14.7% (down from 15.1%), followed by Lite 96 with a 14.4% share of hours tuned (down from 16.2%). X92.9 leads the way for M18-34 with 15.7 (up from 10.6%), followed closely by CJAY92 at 15.2% (down from 23.1%).
Edmonton: CHED holds down top honours for A12+ with a 13.3% share (up from 11.7% last time out). For F25-54, CISN rises to #1 with 17.2% (up from 14.0%). For M25-54, despite a drop, The Bear remains #1 with a 14.9% (down from 19.3%). M18-34 once again belongs to the Bear with a 25.8% share (down from 34.9%).
Ottawa-Gatineau: CBC Radio One holds its #1 position with a 9.9% share (down from 14.6%) for A12+. Nice gains for Rock Détente 94,9 Gatineau with 9.2% (up from 7.1%) and 580 CFRA at 8.4% (up from 7.0%). CHEZ106 continues to lead the way with M25-54, delivering an 11.4% share of hours tuned (down from 14.0%). For F25-54, Rock Détente 94,9 Gatineau tops the list with a 14.9% share (up from 11.2%), followed by Majic 100 at 12.6 (up from 11.1).
See summary charts below: A brief overview of share figures from the Survey One 2008 BBM courtesy of David Bray, SVP, Hennessy & Bray Communications (www.hennessyandbray.com).
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio Two | 1.9 | 2.6 | 1.3 | 1.1 | 1.2 | .8 |
| CBC Radio One | 7.5 | 8.4 | 5.8 | 7.3 | 5.0 | 6.5 |
| AM 640 Toronto | 1.8 | 2.0 | .7 | .5 | 2.9 | 3.5 |
| Classical 96.3 FM | 5.3 | 5.2 | 2.7 | 3.2 | 3.1 | 2.3 |
| 102.1 The Edge | 4.0 | 3.8 | 3.1 | 3.3 | 6.8 | 5.9 |
| News Talk 1010 CFRB | 6.7 | 5.7 | 4.0 | 3.2 | 3.8 | 3.2 |
| 680 News | 6.0 | 4.4 | 5.1 | 3.7 | 8.6 | 5.9 |
| Flow 93.5 | 2.6 | 3.0 | 2.8 | 3.2 | 2.1 | 2.5 |
| 98.1 CHFI-FM | 9.6 | 9.6 | 12.5 | 14.4 | 5.9 | 5.9 |
| 1050 CHUM | 1.8 | 1.0 | 1.0 | .8 | 2.5 | .8 |
| 104.5 CHUM-FM | 8.4 | 8.9 | 16.2 | 16.1 | 6.3 | 9.3 |
| AM 740 Prime Time Radio | 4.4 | 3.7 | .9 | .5 | .6 | .8 |
| Z103.5 | 4.7 | 4.7 | 5.6 | 5.3 | 4.4 | 4.7 |
| Q107 | 6.3 | 6.3 | 5.9 | 3.8 | 12.0 | 13.9 |
| Country 95.3 | 1.3 | 1.6 | 1.7 | 1.9 | 1.7 | 1.2 |
| 92.5 Jack-FM | 2.1 | 1.8 | 2.1 | 1.8 | 4.7 | 3.7 |
| The FAN 590 | 2.4 | 2.3 | .6 | .4 | 5.5 | 5.1 |
| 97.3 EZ Rock | 5.5 | 5.6 | 9.8 | 8.5 | 3.8 | 4.6 |
| Jazz FM 91 | 1.5 | 2.3 | 1.1 | 2.1 | 1.1 | 2.2 |
| 88.5 The Jewel | 1.3 | .9 | .3 | .4 | .2 | .2 |
| Mix 99.9 | 3.9 | 4.2 | 6.2 | 7.8 | 4.1 | 3.3 |
| Other | 10.8 | 11.5 | 10.6 | 10.4 | 13.5 | 13.0 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio One | 10.7 | 8.4 | 10.0 | 6.1 | 6.6 | 5.2 |
| CBC Radio Two | 7.3 | 6.0 | 5.2 | 4.7 | 4.2 | 3.2 |
| The Beat 94.5 | 7.2 | 8.3 | 6.5 | 9.3 | 5.8 | 6.1 |
| Rock 101 | 5.4 | 6.2 | 4.4 | 4.9 | 10.5 | 11.7 |
| 99.3 The Fox | 4.2 | 4.7 | 3.3 | 2.8 | 7.8 | 9.1 |
| CFUN 1410 AM | 2.2 | 1.8 | 3.0 | 1.9 | 1.3 | 1.5 |
| AM 730 Traffic | .8 | .7 | .4 | .6 | 1.6 | .9 |
| 103.5 QM FM | 7.3 | 7.7 | 13.7 | 11.0 | 5.1 | 7.5 |
| Oldies 650 CISL | 1.5 | 1.6 | .9 | 1.3 | .8 | 1.6 |
| JR FM | 4.8 | 7.3 | 5.9 | 9.1 | 3.5 | 3.9 |
| Unforgettable 600 AM | 3.0 | 2.3 | .6 | .6 | .9 | .3 |
| 104.9 Clear-FM | 4.6 | 4.5 | 5.8 | 7.1 | 4.0 | 2.5 |
| 96.9 Jack FM | 6.6 | 6.1 | 8.8 | 9.6 | 10.9 | 9.5 |
| CKNW | 10.9 | 10.0 | 4.1 | 3.6 | 8.3 | 7.1 |
| The Team 1040 | 3.5 | 3.5 | .7 | .5 | 8.3 | 7.6 |
| News 1130 | 5.2 | 4.4 | 5.0 | 4.0 | 5.8 | 4.2 |
| 95 Crave | 4.2 | 3.6 | 7.8 | 6.6 | 4.2 | 2.6 |
| Others | 10.6 | 13.0 | 13.8 | 16.5 | 10.6 | 15.5 |
Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBF FM 95,1 Montreal | 11.0 | 11.8 | 8.8 | 10.7 | 8.2 | 10.6 |
| Espace Musique 100.7 Montreal | 2.5 | 3.0 | 2.5 | 2.4 | 2.1 | 2.4 |
| CBC Radio Two | 1.4 | .9 | .4 | .6 | .7 | .5 |
| CBC Radio One | 1.9 | 1.6 | .9 | 1.2 | 1.3 | 1.7 |
| 105.7 Rythme FM | 9.7 | 10.3 | 14.5 | 16.5 | 8.0 | 6.4 |
| Q92 | 6.2 | 5.8 | 9.1 | 8.2 | 5.3 | 5.6 |
| 98.5 FM | 9.9 | 8.7 | 6.0 | 5.3 | 10.3 | 9.0 |
| CHOM 97.7 FM | 5.5 | 6.2 | 4.3 | 5.1 | 11.7 | 12.3 |
| INFO 690 | 1.2 | 1.2 | .6 | .5 | 1.3 | .7 |
| 940 Montreal | .9 | 1.0 | .7 | .5 | .8 | 1.0 |
| Rock Détente 107,3 Montré | 8.0 | 8.7 | 13.1 | 12.1 | 5.5 | 6.2 |
| CJAD 800 | 4.6 | 4.9 | 2.6 | 2.1 | 2.7 | 2.3 |
| Mix 96 | 6.9 | 6.8 | 11.2 | 10.4 | 7.4 | 6.5 |
| Radio Classique 99,5 | 4.2 | 3.3 | 2.1 | 1.6 | 1.7 | 1.7 |
| CKAC Sports | 2.7 | 2.4 | .5 | .6 | 3.7 | 3.3 |
| The Team 990 | .8 | .5 | .1 | .1 | 1.9 | 1.2 |
| Couleur Jazz | 1.3 | 1.7 | 1.3 | 1.6 | 1.6 | 1.5 |
| Energie 94.3 | 7.4 | 6.0 | 9.6 | 7.1 | 11.6 | 9.8 |
| 96.9 CKOI | 5.7 | 6.4 | 5.8 | 6.2 | 6.9 | 8.1 |
| Others | 8.2 | 8.9 | 6.0 | 7.2 | 7.3 | 9.1 |
Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio One | 8.1 | 10.3 | 6.5 | 8.0 | 4.6 | 6.2 |
| CBC Radio Two | 2.3 | 3.3 | 1.1 | 1.5 | .8 | 2.4 |
| Freq 107 | 1.5 | 2.2 | 1.0 | 1.6 | 2.5 | 2.7 |
| QX 104 | 9.6 | 7.5 | 13.2 | 9.9 | 6.7 | 5.6 |
| 1290 CFRW | 2.6 | 2.8 | 1.5 | 2.5 | 2.1 | 1.7 |
| 99.9 BOB FM | 7.6 | 7.3 | 12.3 | 12.4 | 10.8 | 10.1 |
| Q94 FM | 4.4 | 5.6 | 7.5 | 10.8 | 5.1 | 5.3 |
| 100.7 Hank-FM | 1.1 | 1.0 | .3 | 1.0 | 1.3 | 1.4 |
| 92 CITI FM | 7.6 | 8.0 | 5.8 | 7.0 | 16.5 | 17.1 |
| Groove FM | 1.8 | 2.0 | 2.2 | 1.3 | 1.9 | 2.8 |
| Power 97 | 7.7 | 7.1 | 7.2 | 5.2 | 13.8 | 12.8 |
| CJOB 68 | 15.3 | 17.2 | 5.8 | 6.9 | 9.5 | 10.6 |
| Hot 103 | 11.2 | 9.0 | 14.2 | 14.0 | 9.8 | 6.2 |
| 102.3 Clear FM | 7.5 | 5.4 | 11.6 | 10.2 | 5.0 | 3.3 |
| Other | 11.7 | 11.4 | 9.7 | 7.6 | 9.6 | 11.9 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio One | 9.8 | 6.7 | 6.1 | 4.9 | 5.8 | 4.5 |
| CBC Radio Two | 4.2 | 3.0 | 2.3 | .9 | 1.6 | 2.2 |
| The Fan 960 | 2.9 | 2.7 | .6 | .2 | 5.9 | 4.5 |
| X92.9 | 4.3 | 3.3 | 2.5 | 1.7 | 7.2 | 4.7 |
| 660 News | 2.1 | 2.6 | 1.1 | 2.2 | 1.6 | 2.7 |
| Q107 | 5.3 | 5.5 | 4.1 | 4.1 | 9.6 | 8.9 |
| Fuel 90.3 | 1.4 | 1.2 | 1.6 | 2.0 | 2.4 | 1.6 |
| Lite 96 | 8.6 | 9.2 | 14.4 | 16.2 | 6.1 | 4.4 |
| QR 77 | 7.1 | 10.5 | 3.7 | 5.1 | 4.3 | 9.6 |
| Vibe 985 | 9.0 | 7.6 | 11.4 | 7.9 | 4.4 | 5.9 |
| California 103 FM | 1.6 | 2.8 | 2.5 | 2.3 | .8 | 1.7 |
| CJ 92 | 7.3 | 7.2 | 3.0 | 5.8 | 13.7 | 11.1 |
| Energy 101.5 | 2.6 | 3.0 | 4.5 | 5.5 | 2.1 | 2.7 |
| 96.9 Jack FM | 7.1 | 7.8 | 9.3 | 10.7 | 10.6 | 12.4 |
| Classic Country AM1060 | 2.6 | 4.1 | .6 | 1.1 | .8 | 1.4 |
| Country 105 | 9.5 | 9.7 | 14.7 | 15.1 | 6.3 | 6.1 |
| Others | 14.6 | 13.1 | 17.7 | 14.2 | 16.6 | 15.6 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’07 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio One | 5.8 | 5.1 | 4.3 | 3.2 | 2.9 | 3.6 |
| CBC Radio Two | 3.2 | 2.1 | 1.3 | 1.3 | 1.8 | .9 |
| The Bear | 8.7 | 10.9 | 7.3 | 9.0 | 14.9 | 19.3 |
| 790 CFCW | 6.4 | 6.5 | 3.8 | .9 | 2.1 | 1.9 |
| EZ Rock 104.9 | 8.5 | 9.2 | 14.4 | 13.9 | 5.7 | 6.5 |
| Team 1260 | 1.8 | 1.6 | .3 | .2 | 4.5 | 4.3 |
| The Bounce | 7.0 | 7.8 | 5.9 | 10.5 | 5.5 | 5.3 |
| Sonic 102.9 | 6.1 | 4.8 | 6.7 | 3.5 | 7.8 | 6.0 |
| 630 CHED | 13.3 | 11.7 | 7.1 | 5.2 | 12.5 | 8.9 |
| Magic 99 | 2.7 | 2.8 | 3.4 | 3.7 | 1.2 | 1.7 |
| Cool 880 the BOSS | 2.5 | 3.8 | 1.8 | 3.3 | 3.3 | 3.0 |
| 97.3 K-Rock | 4.5 | 5.9 | 3.5 | 3.3 | 8.1 | 12.5 |
| CISN Country 103.9 & 104 | 9.7 | 8.2 | 17.2 | 14.0 | 6.1 | 4.9 |
| 92.5 Joe-FM | 8.1 | 8.7 | 12.0 | 16.6 | 11.5 | 9.3 |
| Big Earl 96.3 | 2.2 | 2.4 | 2.1 | 3.0 | 1.7 | 2.0 |
| CKUA | 3.2 | 2.7 | 1.8 | 2.7 | 3.5 | 3.6 |
| Others | 6.3 | 5.7 | 7.0 | 5.8 | 6.9 | 6.2 |
Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S1 2008
| Station | A12+ Survey 1 ’08 | A12+ Survey 4 ’07 | W25-54 Survey 1 ’08 | W25-54 Survey 4 ’07 | M25-54 Survey 1 ’08 | M25-54 Survey 4 ’07 |
| CBC Radio One | 9.9 | 14.6 | 9.0 | 12.9 | 7.9 | 11.5 |
| CBOF-FM 90,7 Ottawa-Gatineau | 2.8 | 4.1 | 2.5 | 4.0 | 2.4 | 3.9 |
| CBC Radio Two | 2.7 | 3.7 | 1.1 | 1.4 | .6 | 1.8 |
| Espace Musique 102,5 | 1.3 | 1.1 | 1.3 | .8 | .7 | .9 |
| The TEAM 1200 | 4.0 | 2.0 | .8 | .9 | 8.9 | 4.3 |
| 580 CFRA | 8.4 | 7.0 | 3.3 | 4.2 | 7.8 | 5.5 |
| Tag Radio | .7 | .7 | .8 | .5 | .9 | 1.0 |
| CHEZ 106 | 5.5 | 6.9 | 3.6 | 7.1 | 11.4 | 14.0 |
| Couleur FM97.1 | 2.4 | 2.7 | 2.8 | 2.2 | 1.4 | .8 |
| Hot 89.9 | 7.6 | 6.8 | 9.9 | 8.6 | 4.7 | 3.8 |
| Live 88.5 | 2.6 | 3.6 | 2.1 | 3.0 | 5.2 | 7.3 |
| Rock Détente 94,9 Gatineau | 9.2 | 7.1 | 14.9 | 11.2 | 7.0 | 4.9 |
| KISS-FM | 2.7 | 2.5 | 5.6 | 5.4 | 1.1 | 1.8 |
| Oldies 1310 | 1.1 | 1.1 | .3 | .9 | .5 | .5 |
| Majic 100 | 8.2 | 7.2 | 12.6 | 11.1 | 4.6 | 5.7 |
| Le FM parle de L’Outaoua | 3.1 | 3.0 | 1.6 | 1.5 | 2.3 | 3.3 |
| The Jewel | 5.2 | 4.9 | 1.7 | 2.1 | 1.3 | 1.2 |
| Y101 | 5.1 | 2.4 | 6.0 | 1.8 | 3.4 | 1.7 |
| 93.9 BOB-FM | 3.5 | 2.6 | 4.5 | 3.8 | 6.6 | 3.8 |
| 106.9 FM the Bear | 4.3 | 5.2 | 4.8 | 6.1 | 7.3 | 6.1 |
| Energie 104,1 | 4.4 | 4.9 | 5.6 | 5.6 | 6.3 | 7.4 |
| Others | 5.1 | 5.9 | 5.1 | 4.9 | 7.7 | 8.8 |
