Toronto-based MBS/The Media Company announced today that Kris McVeigh has joined the company as SVP/media director in charge of the Rogers Team.

The move comes after McVeigh’s nine-year stint at Cossette, where she directed strategic communication plans and created award-winning work on behalf of a number of blue-chip advertisers. Her leadership experience spans diverse categories from packaged goods to automotive, banking and telco. Before working with Cossette, McVeigh held key account positions at M2 Universal and Optimedia.