The LA-HQ’d William Morris Agency has just signed up its first cyber client. It’s Habbo, the leading virtual community for teens, in which more than eight million visitors in 31 countries have so far created 86 million characters. To expand the Finland-based site’s revenue-generating reach into film, television, sports and music, WMA will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities.
Signaling the importance of the rapidly growing digital entertainment industry, the deal will include hooking up WMA’s flesh-and-blood celebrity clients for in-game interview appearances in Habbo world. The talent agency, says Habbo’s North American president, Teemu Huuhtanen, ‘will play a crucial role in expanding the Habbo brand across North America by initiating for us new relationships with advertisers in the entertainment industry and developing high-profile promotional opportunities.’
