There are 2.4 million female Canadians who are married or living common-law and have children under 12 years of age. Here’s how they measure up as consumers:

• They are 2.5 times more likely than other Canadians to either own a minivan or to be planning to buy one.

• They are 80% more likely to have completed undergraduate studies at university.

• When it comes to magazines, these women are 60% more likely to read fashion magazines.

• They are also 2.3 times more likely to have had laser hair removal and twice as likely to use anti-aging cream.

• Married moms are 90% more likely to wear both glasses and contact lenses.

• These women are 70% more likely than average Canadians to have purchased a tent trailer or motor home in the past two years.

• They are 2.2 times more likely as a group to have used contraceptives in the last 30 days.

• TV (86%), Radio (85%) and Internet (70%) are the top 3 media by yesterday exposure.

• The top three formats by weekly radio reach for this group are: Adult Contemporary (34%), Hot Adult Contemporary (28%) and News/Talk (27%).

• Movies (52%), News/Current affairs (50%) and Soap/Serial dramas (45%) are the top three television program types watched in an average week by married Canadian moms.

Source: BBM RTS Canada, Fall 2007 (Individuals 12+), a syndicated consumer-media survey of over 65,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Andrew Currie of BBM Analytics: acurrie@bbmanalytics.ca.