Uwe Stueckmann, a leading figure in the Canadian direct marketing and CRM industry, is joining the Cossette Communication Group in Toronto as SVP/GM of Blitz, the agency’s media-like division.

‘We spent several months searching for the right person to head our direct response business and believe that, with Uwe Stueckmann, we have brought on board one of the best CRM, brand response and retail specialists in the country,’ says Brett Marchand, Cossette Group EVP and Toronto GM.

With more than 15 years’ experience in direct marketing, CRM and customer loyalty program development, Stueckmann was most recently marketing VP with Lowe’s Companies Canada, the US-based home goods retailer that’s launching soon in Canada. Before that, he spent five years with Shoppers Drug Mart, managing the drug store retailer’s Optimum card loyalty and CRM programs. Stueckmann also worked in data base management and loyalty programs at the Loyalty Group (Air Miles Rewards) and Petro-Canada.