What’s being touted as Canada’s first national Bluetooth technology marketing campaign was announced today by Ford of Canada. To promote the rollout of SYNC – Ford’s exclusive voice-activated in-car communication system – the initiative is now live in eight markets across Canada in both official languages.
How does the high-tech innovation work? Whenever consumers are within range of the program’s Bluetooth transmitters – which are leveraging the Zoom Media network – they will receive a message on their cell phones stating that it’s being sent from Ford SYNC. Those who choose to accept what comes next will then receive a 20-second Ford SYNC video or a Ford SYNC branded mobile wallpaper, free of charge.
Partnering with Ford in the campaign are Mediaedge:cia, Zoom Media and Jambo Mobile Solutions (part of the Silverbirch Group), all Toronto-based.
‘SYNC is one demonstration of our commitment to innovation and forward thinking,’ says Ford marketing communications manager Terry Spyropolous. ‘We wanted a communication strategy that fit this thinking. Implementing Bluetooth-enabled posters delivers on that strategy.’
