On Friday, TotallyHer Media unveiled a complete overhaul of its mom-targeted content hub, Momtastic.com, including new ad products, a new design and new editorial.

Targeted primarily at women aged 18 to 54, the site now boasts a cleaner, more image-heavy design and will expand beyond parenting-related content to cover an array of topics, including health, beauty, DIY, pets, tech and home life, among others. Momtastic will also add new mom bloggers to its growing slate of contributors.

Rebecca Schmitt, VP and general manager, TotallyHer Media, tells MiC that the redesign will allow Momtastic to provide women with more “snackable” content that appeals to all of their interests. She says Momtastic will look to set itself apart in the market by offering more Canadian-specific content – covering family fun activities in Canadian cities, regional gardening tips and local events and festivals.

Along with its more diverse editorial, Momtastic is rolling out new sponsorship opportunities for its clients, including sponsorship of The Mom Squad 2.0, its network of more than 400 bloggers that writes product reviews and contributes to Retail Therapy, the site’s weekly must-have shopping list.

Advertisers can also sponsor groups of hand-picked stories presented in a special section and branded by categories, such as Cravings for pregnancy, Freshly Baked for food, and Finders Keepers for shopping. The site will also continue to offer geo-targeted media buys, custom content integration, branded entertainment opportunities and social media activations.

Schmitt says the site is an ideal fit for CPG brands, QSRs, entertainment brands and auto and fashion brands, among others.