Newad has announced Geneviève Roy has joined the company as its new business development director for Eastern Canada, working to promote the company’s multi-platform offerings in the region.
Prior to starting at Newad, Roy worked most recently as an account director at TC Media. The new role at Newad marks a return for Roy, who worked at the company’s business development network for two years until 2008 and also held a role at its Nightlife.ca website.
MiC caught up with Roy to ask her a couple questions about the language in her new role.
What is your favourite new word you have learned since starting at Newad?
Roy: It’s not really new but native ads is definitely a very interesting word these days, our clients bring up a new definition of this every day!
What piece of jargon do you hope to never hear again?
Roy: Working in silos.
Isn’t that the truth! Finally someone says it out loud. “Working in silos”. What a joke. This and “organic”. As in organic growth. Its either growth or not. Period.