Upping its spot volume boosted L’Oreal from #5 the previous week to #3. Back on the list for the first time this year were both Home Hardware at #13 and Princess Margaret Hospital Foundation at #10. Meanwhile, after a week’s absence each, Toyota returned at #6 and The Brick at #7. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads in the Canadian English market for the period April 13, 2007 to April 19, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Kraft | L’Oreal Consumer Products |
| 4 | L’Oreal Consumer Products | Kraft |
| 5 | Reckitt Benckiser | Ford |
| 6 | Ford | Toyota |
| 7 | Wyeth-Ayerst Canada | The Brick |
| 8 | Unilever | Parmalat |
| 9 | Hyundai | Daimler Chrysler |
| 10 | The Brick | Princess Margaret Hospital Foundation |
| 11 | Colgate-Palmolive | CHUM Limited |
| 12 | Kellogg | Ontario Lottery and Gaming |
| 13 | Quaker Oats | Home Hardware |
| 14 | Johnson & Johnson | Unilever |
| 15 | Home Hardware | Pfizer |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 13, 2007 to April 19, 2007 versus the same period last year.
