Performance Content Group has been chosen to participate in the first Emerge program at the upcoming Festival of Media Global, happening from April 6 to 8 in Rome.

The audience intelligence and content analytics firm was chosen as part of the program, which is made up of a list of the most interesting and innovative technology businesses in the world, according to a release.

Michael Girgis, president of Performance Content Group, tells MiC that his company will be presenting a case study of the recent work it has done with Starcom MediaVest Group, Mondelez and AOL for the TTC called TConnect, which is bringing free Wi-Fi and content to stations in Toronto.

The Festival of Media Global is happening from April 6 to 8 in Rome at the Rome Cavalieri.