Pfizer hit #15 on the list of top TV advertisers, the first time it’s played in the big league this year. Bell Canada was back, at #11, after a six-week absence, while Chum reappeared, at #12, after two months off the list. Meanwhile, Ford climbed from #10 to fourth place. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of April 06, 2007 to April 12, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Quebecor Media | Kraft |
| 4 | Kraft | Ford |
| 5 | Unilever | L’Oreal Consumer Product |
| 6 | Ford | Parmalat |
| 7 | L’Oreal Consumer Product | Unilever |
| 8 | McCain | McNeil Consumer Products |
| 9 | Loto-Québec | McDonald’s |
| 10 | Pfizer | Daimler Chrysler |
| 11 | Rona | Bell Canada |
| 12 | SC Johnson | Chum Limited |
| 13 | Kellogg | Ontario Lottery and Gaming |
| 14 | The Brick | Reckitt Benckiser |
| 15 | Hyundai | Pfizer |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of April 06, 2007 to April 12, 2007 versus the same period last year.
