Casale to rep Metroland

The online ad network will handle national sales for Metroland Media's Online Community Network.

Casale Media has announced a new deal with Metroland Media to represent its online network to national advertisers.

Casale will handle the online ad inventory for Metroland Media’s Online Community Network, which has a reach of more than six million unique visitors monthly.

It is the first time that Metroland Media has used an outside sales force for its digital inventory, a release on the announcement stated. Casale will be handling national sales only, while Metroland will continue to represent local sales.

The network includes websites such as GottaRent.com, LifeNews.ca, Homefinder.ca and YourClassifieds.ca.