Canadians seem to put the emphasis on weight loss as they get themselves in shape for holiday indulgences and the gastronomical pleasures of the season. Daily newspapers and TV pretty much share the wealth in this category, and get the bulk of the dollars spent by marketers of weight loss, fitness and winter sports products and services.
Total National Media Spend – Q4 – Winter fitness and diet
| Q4 2002 | Q4 2003 | Q4 2004 | Q4 2005 | |
| Total | $6,314, 910 | 9,653,100 | 9,241,153 | 10,755,920 |
National Q4 Total Spend by Medium
2005
| Dailies | $4,670,485 | (43.4%) |
| Magazines: | $296,923 | (2.8%) |
| Out of Home: | $639,570 | (5.9%) |
| Radio: | $766,713 | (7.1%) |
| Total TV: | $4,382,229 | (40.7 %) |
National Q4 2005 – Top 5 Spenders – Winter fitness and diet
1) LA Weight Loss Centres Inc. – LA Weight Loss Centres – (Fitness/health clubs: weight loss plans/centres)
2) Dr. Bernstein Health & Diet Clinics – Dr. Bernstein Health & Diet Clinics – (Fitness/health clubs: weight loss plans/centres)
3) Herbal Magic Systems International – Herbal Magic Systems Weight Loss Centres – (Fitness/health clubs: weight loss plans/centres)
4) Bombardier Recreational Products – Bombardier Ski Doo Snowmobiles – (Snowmobiles & parts)
5) Good Life Fitness Clubs – Good Life Fitness Clubs – (Fitness/health clubs: weight loss plans/centres)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Anita Boyle Evans, anita.boyleevans@nielsenmedia.com.
All data courtesy of Nielsen Media Research.
