Talk about your innovations. Cossette Communications Group put its talented heads together with those at Clear Channel Outdoor (both companies are Toronto-based) and came up with what they call a ‘full-motion aura’ to surround a Saturn sedan with a vibrant red glow.

‘Instead of just having a couple of traditional boards, we wanted to take one of the top boards in the city and basically rebuild it,’ explains Cossette group media manager Tim Beach. The result? A double-sided, 60′ x 30′ board for which an embellished car cut-out was illuminated by building a complex lighting scheme. Nice.