Unilever’s Lipton Sidekicks is reaching out to moms and kids as co-sponsor of a Corus Television contest campaign set to coincide with a new season of the popular Treehouse series This is Daniel Cook and the premiere launch of This is Emily Yeung.

The contest partnership, brokered by PHD Canada, offers two grand prize winners the chance to star in their own mini-episodes of the This is series, the choice of a helicopter ride, a behind-the-scenes trip to the zoo, or building a robot, plus $5,000 spending money when their families arrive in Toronto. In addition, 50 secondary prize packs include tools for kids to create their own adventures at home, along with This is Daniel Cook DVDs, soft-cover books, special inspirational messages from Daniel Cook and Emily Yeung, and T-shirts.

Until the draw on November 14, the contest will be promoted on multiple fronts including: 10-second billboards and 60-second vignettes starring Cook and Yeung on Corus Television’s Treehouse, YTV, W Network and CMT; a contest microsite linked to each network’s online presence; information distributed to about two million subscribers of Lipton’s Homebasics Magazine; and a feature in Lipton’s monthly eNewsletter. The winners’ 60-second mini-episodes will air on Treehouse in February 2007, with 30-second versions airing on YTV, W Network and CMT.