After a year of ‘dishing advice to time-crunched mothers’ in Toronto, SavvyMom Today expanded into the Vancouver ‘mom market’ last week, says co-founder (with Minnow Hamilton) Sarah Morgenstern. Although the permission-based online newsletter launched without paid advertisers, she says that situation changed big-time with the realization that SavvyMom Today is so ‘mom-fluential’ that over 62 percent of readers report purchasing an items they saw or learned about through the twice-weekly newsletter.
With 6,000 subscribers in the Toronto area and 1,000 already signed up in Vancouver, Morgenstern adds that high reader engagement has been achieved because ‘we’ve built the savvymom.ca brand and credibility on tried and tested solutions. Everything we endorse has been test-driven by our team members and ‘Savvy Scouts,’ who are busy mothers with a discerning eye for gimmick vs. the practical.’ The newsletter will launch in Ottawa on October 12, in Calgary at the beginning of December and in other Canadian cities in the near future.
www.savvymom.ca
