GM, Kraft and Toyota zoomed up in the top 15, while Rogers and Alliance Atlantis Vivafilm dipped and Daimler Chrysler reappeared after an absence. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 8 to 14, 2006 versus the same time period last year.
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | L’Oreal Consumer Products | General Motors |
3 | General Motors | Sony Pictures |
4 | Kellogg | Wyeth-Ayerst Canada |
5 | General Mills | Kraft |
6 | Molson | Toyota |
7 | Safeway | L’Oreal Consumer Products |
8 | Government of Ontario | Universal Pictures |
9 | Unilever | General Mills |
10 | Alliance Atlantis Vivafilm | Effem Foods |
11 | Kraft | Daimler Chrysler |
12 | Rogers Communications | The Brick |
13 | The Brick | Rogers Communications |
14 | Labatt | Pfizer |
15 | Touchtones Pictures | Alliance Atlantis Vivafilm |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of September 8 to 14, 2006 versus the English market for the same period last year.
Categories with the largest variety of TV commercials on the Canadian English market for the period of September 8 to 14, 2006