Getting into the game took on a new meaning for fans of Wendy’s CFL (named for the title sponsor) on Friday as TSN Interactive, sponsored by Molson, kicked-off its run of web-based interactivity with televised football in Canada. The interactive games are scheduled to run until October 27 and incorporate Molson branding elements into the new platform for audience engagement.
Fans can log in at www.tsn.ca to compete for prizes – such as fully-stocked beer fridges or neon Molson Canadian signs – by earning points for predicting plays, making calls, answering trivia, kicking field goals in online games, and wagering points with other users. TSN is trying to keep momentum after last year’s record-breaking CFL ratings. An average of 395,000 viewers per game tuned in to TSN’s CFL broadcasts in 2005, making it the most successful season in more than two decades for TSN, and topping the previous season high of 353,000 viewers per game in 2002. TSN President Phil King called the September 8 interactive launch ‘a major step forward in sports for combined online/broadcast technology in Canada.’
