GM and Toyota showed up in the top 15 after absences and Walt Disney Pictures disappeared from it, while P&G stood pat in top spot. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of September 1st to September 7, 2006 versus the same time period last year.
2005 | 2006 | |
1 | Procter & Gamble | Procter & Gamble |
2 | L’Oreal Consumer Products | Kartz Group |
3 | Alliance Atlantis Vivafilm | L’Oreal Consumer Products |
4 | The Brick | Sony Picture |
5 | Molson | Alliance Atlantis Vivafilm |
6 | Sony | General Motors |
7 | General Mills | General Mills |
8 | SC Johnson | Rogers Communication |
9 | Dream Works Picture | Staples the Business Depot |
10 | Kellogg | Toyota |
11 | Labatt | Unilever |
12 | Lions Gate Entertainment | Wyeth-Ayerst Canada |
13 | Mc Cain | Kraft |
14 | Toyota | SC Johnson |
15 | Bell Canada | The Brick |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of September 1st to September 7, 2006 versus the English market for the same period last year.
Categories with the largest variety of TV commercials on the Canadian English market for the period of September 1st to 7, 2006