Quebec digital indoor advertising network Power Medias has begun relying on the unique ad measurement technology pioneered by Montreal-HQ’d Eloda Inc. A wholly owned subsidiary of Vanguard Technologies since July, Eloda is the first company to offer 100% capture and identification, 24/7, of all TV advertising occurrences of all advertisers in markets covered without pre-encoding. Eloda’s technology facilitates precise reporting on media plans and therefore accountability by advertising providers.
Power Medias is one of the first new media advertising companies to hire a third party to validate ad occurrences on its network of digital screens installed throughout Quebec in the restrooms of bars, restaurants, movie theatres, office buildings, shopping malls and fitness centres. The company plans to expand to Ontario by year’s end.
