MiC‘s K-I-S-S Pick: MEGA Brands times launch of new Magnetix toy for CN Tower’s big 30

What better way to launch your newest magnetic construction toy than to piggyback onto the 30th anniversary celebration for Toronto's CN Tower - by staging a contest whose winner builds the tallest replica of same? Toronto-HQ'd MEGA Brands (formerly Mega Bloks) will do exactly that today and showcase its imagination-sparking Magnetix system during a weekend of special events. Plus, merely uttering the word 'Magnetix' will win a special admission price of three visitors for $30 to the tower's lookout and glass floor levels. Deserving of a bow for MEGA Brands' recent promotions is sizzling hot, Amsterdam-based Strawberryfrog.
By Staff 
August 31, 2006

What better way to launch your newest magnetic construction toy than to piggyback onto the 30th anniversary celebration for Toronto’s CN Tower – by staging a contest whose winner builds the tallest replica of same? Toronto-HQ’d MEGA Brands (formerly Mega Bloks) will do exactly that today and showcase its imagination-sparking Magnetix system during a weekend of special events. Plus, merely uttering the word ‘Magnetix’ will win a special admission price of three visitors for $30 to the tower’s lookout and glass floor levels. Deserving of a bow for MEGA Brands’ recent promotions is sizzling hot, Amsterdam-based Strawberryfrog.