Sudsvertising? Beertainment? Harbinger?

In a move that may put ideas into other marketers' heads, Anheuser-Busch is reportedly getting into the content business. The largest American brewer evidently plans to launch its own in-house film and TV production company to make humorous shorts and sitcom-type programs to be broadcast over the Internet and to cellphones. A-B's Bud Productions division has previously experimented with producing sports content, notably recent NFL pre-season games for the St. Louis Rams. With an annual marketing budget of U.S. $1.56 billion, A-B certainly has the wherewithal to make a splash.
By Staff 
August 22, 2006

In a move that may put ideas into other marketers’ heads, Anheuser-Busch is reportedly getting into the content business. The largest American brewer evidently plans to launch its own in-house film and TV production company to make humorous shorts and sitcom-type programs to be broadcast over the Internet and to cellphones. A-B’s Bud Productions division has previously experimented with producing sports content, notably recent NFL pre-season games for the St. Louis Rams. With an annual marketing budget of U.S. $1.56 billion, A-B certainly has the wherewithal to make a splash.