Targeting the back-to-school market boosted Staples The Business Depot to fifth spot after an absence. Meanwhile, McCain tumbled from 6th position to 15th, Rogers jumped from number 5 to number 3, and the movie studios were scattered about. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid. Check out others topping the charts, and which brands had the most new spots.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Universal Pictures | Alliance Atlantis Vivafilm |
| 3 | Dream Works Pictures | Rogers Communications |
| 4 | Alliance Atlantis Vivafilm | Pfizer |
| 5 | General Motors | Staples The Business Depot |
| 6 | L’Oreal Consumer Products | The Brick |
| 7 | Molson | Universal Pictures |
| 8 | The Brick | Effem Foods |
| 9 | Twentieth Century Fox | General Motors |
| 10 | Wendy’s | Nestle |
| 11 | Sony Pictures | Daimler Chrysler |
| 12 | CanWest Global Communications | Kimberly-Clark |
| 13 | Reckitt Benckiser | Sony Pictures |
| 14 | Gillette | Wyeth-Ayerst Canada |
| 15 | Government of Ontario | McCain |
