‘Given the large viewer appetite for Everwood, coupled with the media coverage of its finale last spring, we expect it to be a ratings windfall for us because we are the exclusive specialty TV carrier right now and we’ve got all 88 episodes,’ says David Garby, director of advertising sales for Vision TV.
So are advertisers snapping up spots on the encore presentation of one of the most popular shows in recent years? ‘I wouldn’t say that they’re flocking to us, but I can say that adding Everwood is only going to make us more attractive to both ad agencies and their clients,’ he replies. ‘Ad buying for Vision TV has been very active over the last few weeks and we expect to fully sell out of inventory for Everwood,’ which premieres Saturday, Sept. 9th at 8 p.m. ET, repeating Mondays, starting Sept. 11, at 8 p.m. and 12 a.m. ET.
Which brands does Garby believe would benefit from advertising on Everwood? ‘It’s a family-friendly show, so there will be packaged goods brands, probably fast foods and probably makeup for women 18-49, which is a demographic we’re making a lot of inroads with. What I don’t think we’ll see is beer advertising.’
He adds that Vision plans to augment its traditional marketing plans for the upcoming season with more of a focus on the web and viral. ‘The web is already part of our mainstream selling because we offer it as well whenever we sell air time. All the technology is in place – we can do streaming, podcasting. When you think of a high-tech website, you may not think of Vision TV first off, but we do have the capability to play with the big boys in that field.’
www.visiontv.ca
