While P&G stayed stuck at number one, Paramount ousted Sony from second spot and Alliance-Atlantis Vivafilm and Universal Pictures performed strongly. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid. Check out others topping the charts and which brands had the most new spots.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Wendy’s | Paramount Pictures |
| 3 | Universal Pictures | Pfizer |
| 4 | Sony Pictures | Alliance Atlantis Vivafilm |
| 5 | General Motors | Rogers Communications |
| 6 | L’Oreal Consumer Products | McCain |
| 7 | Paramount Pictures | Wyeth-Ayerst Canada |
| 8 | Rogers Communications | Bell Globemedia |
| 9 | Molson | The Brick |
| 10 | British Columbia Lottery | General Motors |
| 11 | CanWest Global Communications | Universal Pictures |
| 12 | Effem Foods | Daimler Chrysler |
| 13 | The Brick | Effem Foods |
| 14 | Unilever | Reckitt Benckiser |
| 15 | PepsiCo | PepsiCo |
