Ford Lincoln bought the most radio advertising time in Toronto and Montreal for the week of Oct. 6 to 12, according to the latest Media Monitors report.

Following the car co in Toronto was Esso, which jumped from #4 to #2 for the week. Staying steady at #3 was the CBC, followed by RBC, which dropped from #2 to land at #4 in the city. Closing out the top five was Home Depot, which jumped from #22 the previous week.

In Montreal Ford Lincoln was followed by CTV, which dropped one to land at #2 for the week. Esso held steady at #3, followed by Brault & Martineau, which dropped one to land at #4. Pella moved from #10 to #5 for the week, rounding out the top of the list in the city.

Toronto:

By brand

By category

Montreal:
By brand

By category

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