TVO and TFO to offer mobisodes for kids
Along with the range of fun and educational mobile content that will make up TV Ontario's first foray into mobisoding comes an array of opps for sponsors to get involved, says TVO CEO Lisa de Wilde. 'We literally just put our foot into this platform, so it's early days. But we're definitely looking at it as something that has potential for our existing sponsors and new sponsors. And it's a new revenue stream for us.' Logical potential advertiser or sponsor sectors, adds de Wilde, are banks and companies that support literacy, 'but I would like to think it's an opportunity to move into other types of sponsors as well.'
What's been adopted from the popular after-school TVOKids block - in English as well as French for TFO viewers - and is now up for grabs for billboards, sponsor tabs or almost anything else that's 'consistent with our brand,' she says, are 'packages of unique, engaging, curriculum-linked educational content that's directed at kids from grade one to grade five. It's fun content that's created in-house at TVO and features our very popular young hosts.'
TVO's new wireless service was developed in partnership with QuickPlay Media and will be carried to cellphones by Bell Mobility, TELUS, Rogers Wireless, Aliant, Sasktel and MTS. French-speaking viewers, who de Wilde says have been underserved in the mobile market until now, will be able to access mobisodes of TFO's award-winning youth magazine show, Volt, the first French-language series to be offered in Canada by mobile phone.
For information on how to access TVOKids content by mobile phone, visit the parents' section at www.tvokids.com and, for Volt content, www.tfo.org/mobile.
Along with the range of fun and educational mobile content that will make up TV Ontario’s first foray into mobisoding comes an array of opps for sponsors to get involved, says TVO CEO Lisa de Wilde. ‘We literally just put our foot into this platform, so it’s early days. But we’re definitely looking at it as something that has potential for our existing sponsors and new sponsors. And it’s a new revenue stream for us.’ Logical potential advertiser or sponsor sectors, adds de Wilde, are banks and companies that support literacy, ‘but I would like to think it’s an opportunity to move into other types of sponsors as well.’
What’s been adopted from the popular after-school TVOKids block – in English as well as French for TFO viewers – and is now up for grabs for billboards, sponsor tabs or almost anything else that’s ‘consistent with our brand,’ she says, are ‘packages of unique, engaging, curriculum-linked educational content that’s directed at kids from grade one to grade five. It’s fun content that’s created in-house at TVO and features our very popular young hosts.’
TVO’s new wireless service was developed in partnership with QuickPlay Media and will be carried to cellphones by Bell Mobility, TELUS, Rogers Wireless, Aliant, Sasktel and MTS. French-speaking viewers, who de Wilde says have been underserved in the mobile market until now, will be able to access mobisodes of TFO’s award-winning youth magazine show, Volt, the first French-language series to be offered in Canada by mobile phone.
For information on how to access TVOKids content by mobile phone, visit the parents’ section at www.tvokids.com and, for Volt content, www.tfo.org/mobile.
