Nestlé Nesquik has launched a special advertising section titled ‘Nutrition for Kids’ on the websites of two Transcontinental New Media sites, Canadian Living and Coup de Pouce. The intention is to help busy parents become more nutrition-savvy and make smarter eating and beverage choices for their kids. Parents are being invited to share experiences, tips, tricks in getting kids to adopt good nutrition, and to ask questions directly to Nesquik expert dietitian, Vanessa Andrews. Nestlé is also taking a poll among site visitors to get their take on their children’s nutrition choices. ‘This will encourage parents to create a community they can go to for advice and tips,’ says Tony Angelucci, Nesquik marketing manager.
Promotional ad units are running across the Mochasofa/Mokasofa Network, Canada’s largest women’s web network, which reaches more than two million monthly unique visitors. The campaign plan and buy was handled by, Nestlé’s AOR, ZenithOptimedia.
www.canadianliving.com/nutritionforkids and www.coupdepouce.com/alimentationdesenfants
