While P&G and Sony Pictures stood pat, GM climbed from 15th spot to 3rd and The Brick dropped from 3rd to 9th position. Meanwhile, Bell Globemedia rose from 9th to 5th and Alliance Atlantis Vivafilm made it the top 15 after a longish absence. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Note: Eloda has begun publishing a free weekly list of new ads at: https://www.eloda.com/PubListMemberShip/WeeklyPubsList.aspx?lang=en
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of July 14 to July 20, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Paramount Pictures | Sony Pictures |
| 3 | Warner Bros Pictures | General Motors |
| 4 | Walt Disney Pictures | Unilever |
| 5 | DreamWorks Pictures | Bell Globemedia |
| 6 | Wendy’s | Kartz Group |
| 7 | CanWest Global Communications | Alliance Atlantis Vivafilm |
| 8 | Sony Pictures | Nestle |
| 9 | Kraft | The Brick |
| 10 | Gillette | Reckitt Benckiser |
| 11 | Effem Foods | Rogers Communications |
| 12 | General Motors | Effem Foods |
| 13 | Molson | Universal Pictures |
| 14 | L’Oreal Consumer Products | Ontario Lottery and Gaming |
| 15 | Reckitt Benckiser | Wyeth-Ayerst Canada |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of July 14 to July 20, 2006 versus the French market for the same period
Categories with the largest variety of TV commercials on the Canadian English market for the period of July 14 to July 20, 2006
