Toronto’s Pearson International Airport is aiming to capture the attention of travelers with a new consumer magazine to be produced by St. Joseph Media.

Called Away, the first issue of the new free quarterly will have 200,000 issues distributed to racks in terminals one and three in the departures area around mid-December with the aim of reaching travelers for the busy holiday travel season. A tablet edition will be available in English and French at the iPad stations in the departure lounges.

The magazine was created as a way to better the passenger guest experience, connecting travelers with editorial content about the airport as well as on travel options in Canada and around the world, with suggestions on where to stay and eat in various locales

Away will be edited by Maryam Sanati, editorial director of special projects for fellow St. Joseph Media title Toronto Life and Deborah Stokes, senior editor at Strategic Content Labs. Advertising sales will be handled by Gayle Mathews, who most recently worked as group advertising sales manager at the Toronto Star and has previously worked with travel titles like Where magazine. The publishers of the magazine will be Douglas Kelly, publisher, of St. Joseph Media’s Strategic Content Labs and Deborah Trepanier, group publisher, St. Joseph Media.

Advertising  options in the magazine are open to any clients, not just retailers inside Pearson. The print run for each issue of away is set at 200,000 copies, the December edition is set to have 64 pages.

About 39 million people pass through Pearson International Airport each year.

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