Interactive web murder mystery to offer three levels of brand exposure
Toronto's SR Entertainment has plotted a raft of ad and sponsorship opportunities almost as cleverly as it did the criminal shenanigans on its about-to-launch online murder mystery game Murder at Mansfield Manor.
Advertisers and sponsors are being offered three levels of brand exposure: 30-second video commercials placed immediately following the opening credits; 30-second video commercials immediately following log-in; and the opportunity to have a sponsor's tab between characters and credits, or a sponsor's button toward the end of the game, between the Refer-A-Friend feature and the Privacy & Terms section.
The innovative, live-action, choose-your-own-adventure movie begins with a free mouse click on mysteryatmansfieldmanor.com. Players are filled in on the grisly murder of a wealthy oil industrialist and after that, says Rory Scherer, producer and screenwriter, participants pay a $4.99 fee to continue the game, receiving 72 hours of unlimited access to the complete website. Gameplay progresses as the player interrogates suspects, becomes immersed in red herring clues, and eventually arrests the person they believe is guilty.
Marketing strategy for the mystery game kicks off with a launch event on July 19 (8 p.m. at Ultra Supper Club, 314 Queen St. W. in Toronto), which Scherer expects to result in enthusiastic media coverage. A trailer has been posted on ifilm.com and will be added to several other websites in the near future. An email campaign to opt-in subscribers to various movie and game chatrooms and e-newsletters is in the works and, in expectation of creating a viral campaign, the mystery site itself contains a Refer-A-Friend feature. Word is evidently creeping out there already, judging by daily hits during July in the 100-500 range.
www.mysteryatmansfieldmanor.com
Toronto’s SR Entertainment has plotted a raft of ad and sponsorship opportunities almost as cleverly as it did the criminal shenanigans on its about-to-launch online murder mystery game Murder at Mansfield Manor.
Advertisers and sponsors are being offered three levels of brand exposure: 30-second video commercials placed immediately following the opening credits; 30-second video commercials immediately following log-in; and the opportunity to have a sponsor’s tab between characters and credits, or a sponsor’s button toward the end of the game, between the Refer-A-Friend feature and the Privacy & Terms section.
The innovative, live-action, choose-your-own-adventure movie begins with a free mouse click on mysteryatmansfieldmanor.com. Players are filled in on the grisly murder of a wealthy oil industrialist and after that, says Rory Scherer, producer and screenwriter, participants pay a $4.99 fee to continue the game, receiving 72 hours of unlimited access to the complete website. Gameplay progresses as the player interrogates suspects, becomes immersed in red herring clues, and eventually arrests the person they believe is guilty.
Marketing strategy for the mystery game kicks off with a launch event on July 19 (8 p.m. at Ultra Supper Club, 314 Queen St. W. in Toronto), which Scherer expects to result in enthusiastic media coverage. A trailer has been posted on ifilm.com and will be added to several other websites in the near future. An email campaign to opt-in subscribers to various movie and game chatrooms and e-newsletters is in the works and, in expectation of creating a viral campaign, the mystery site itself contains a Refer-A-Friend feature. Word is evidently creeping out there already, judging by daily hits during July in the 100-500 range.
www.mysteryatmansfieldmanor.com
