Fairway Media & Gigazad bring you your morning coffee and a message

Coffee sleeves, those little things that go around your coffee cups to keep you from burning your hands, are now being offered as prime ad space by Vancouver-based Fairway Media. The sleeves are being offered as a part of its Coffee Club of Canada (CCC), whereby Fairway gives cafés interested in obtaining the sleeves free of charge and, thanks to a new partnership with Gigazad Networks, will now also provide wi-fi equipment that pushes brand messages to users logging on with their laptops or Pocket PCs in-store. All ad impressions and click-through rates are tracked and reported to clients to determine specific numbers for brand exposure. Fairway has successfully launched the sleeve campaigns throughout B.C., Edmonton, Calgary, Winnipeg, Ottawa as well as in Toronto where General Motors will be kicking off a new sleeve-only promotion. Just Desserts on Yonge street has also joined the CCC and will be one of the first cafes to offer the interactive Gigazad component in eastern Canada. Previous clients include CBC, Royal Bank, and The Globe & Mail. Prices for the sleeve and interactive ads begin at $10,000 (net).
By Staff 
June 29, 2006

Coffee sleeves, those little things that go around your coffee cups to keep you from burning your hands, are now being offered as prime ad space by Vancouver-based Fairway Media. The sleeves are being offered as a part of its Coffee Club of Canada (CCC), whereby Fairway gives cafés interested in obtaining the sleeves free of charge and, thanks to a new partnership with Gigazad Networks, will now also provide wi-fi equipment that pushes brand messages to users logging on with their laptops or Pocket PCs in-store. All ad impressions and click-through rates are tracked and reported to clients to determine specific numbers for brand exposure. Fairway has successfully launched the sleeve campaigns throughout B.C., Edmonton, Calgary, Winnipeg, Ottawa as well as in Toronto where General Motors will be kicking off a new sleeve-only promotion. Just Desserts on Yonge street has also joined the CCC and will be one of the first cafes to offer the interactive Gigazad component in eastern Canada. Previous clients include CBC, Royal Bank, and The Globe & Mail. Prices for the sleeve and interactive ads begin at $10,000 (net).