On the heels of MTV Canada’s debut of Overdrive last week, MuchMusic has unveiled its own interactive broadband offering. MuchAXS will also provide new ops for advertisers and sponsors, which already include Doritos and General Motors. Dubbed MuchAXS, the site offers music videos and original programming for download (both with heavy Canadian emphasis) as well as space for fans to connect with each other to discuss everything Much. The net plans to release an online-only series soon and will be pushing the service across all its platforms and integrating features into already existing programming such as Intimate & Interactive (including last night’s episode with Billy Talent), MuchOnDemand and The MuchMusic Video Countdown.
