DaimlerChrysler has selected Montreal’s Power Medias to supply the digital signage for the launch of the 2007 Dodge Caliber. Additionally, Power Medias’ ‘ad-on-the-medium’ program will be utilized which wraps a hand dryer in a custom silk screened ad. The OOH company is also rolling out new 15 inch screens and is increasing the size of hand dryer screens this summer. All the company’s signage opportunities are available for viewing on the company’s web site (www.powermedias.ca)