P&G holds firm, Brick gains ground – Eloda ad analysis for June 16-June 22, 2006

While Proctor & Gamble retained the top spot again, The Brick jumped four spots thanks to the heavy presence of its new campaign. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

While Proctor & Gamble retained the top spot again, The Brick jumped four spots thanks to the heavy presence of its new campaign. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of June 16 to June 22, 2006 versus the same time period last year.

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors The Brick
3 Kraft Sony Pictures
4 Paramount Pictures Government of Ontario
5 Sony Pictures General Motors
6 The Brick L’Oreal Consumer Products
7 Wendy’s Government of Canada
8 Gillette Nestle
9 Effem Foods Kraft
10 CanWest Global Communications Unilever

Top 3 categories with the most new TV advertisers on the Canadian English market for period of June 16 to June 22, 2006 versus the French market for the same period.

Top Categories Chart

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of June 16 to June 22, 2006

Top Categories Chart