With the Gay Pride Parade just days away, CTV announced that it has inked a deal with Pride Week to be its exclusive broadcast sponsor through 2008. The three-year deal includes unprecedented media access throughout the week and CTV has made public its new on-air and online campaigns featuring some CTV Toronto personalities proclaiming ‘I have pride.’ The deal is just the latest initiative in CTV Toronto’s Community Connection venture that already includes exclusive TV sponsorship for other events, such as Taste Of Toronto, the Toronto Buskerfest and the Beaches’ Jazz Festival.
CTV shows its Pride
With the Gay Pride Parade just days away, CTV announced that it has inked a deal with Pride Week to be its exclusive broadcast sponsor through 2008. The three-year deal includes unprecedented media access throughout the week and CTV has made public its new on-air and online campaigns featuring some CTV Toronto personalities proclaiming 'I have pride.' The deal is just the latest initiative in CTV Toronto's Community Connection venture that already includes exclusive TV sponsorship for other events, such as Taste Of Toronto, the Toronto Buskerfest and the Beaches' Jazz Festival.
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