The entertainment category trumped all others in both French and English markets (both at 44% apiece) for the week of June 2-8, 2006. The category left all others in the dust, with tied-for-second place food and sporting goods/recreational products scoring a measly 13% each in English Canada; and drug products and apparel nabbing 11% in French Canada. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Top three categories with the most new TV advertisers on the Canadian English market versus the French market for June 2-8, 2006
Categories with the largest variety of TV commercials on the Canadian English market for the period of June 2-8, 2006
Top 10 advertisers with the largest variety of TV ads on the Canadian English market for June 2-8, 2006 versus the same time period last year
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Paramount Pictures | General Motors |
| 3 | General Motors | Walt Disney Pictures |
| 4 | Kraft | Kraft |
| 5 | The Brick | Twentieth Century Fox |
| 6 | Nissan | The Brick |
| 7 | CanWest Global Communications | L’Oreal Consumer Products |
| 8 | L’Oreal Consumer Products | Sony Pictures |
| 9 | Universal Pictures | Kartz Group |
| 10 | Warner Bros Pictures | Wendy’s |
